What is your definition of time?

Complete the sentence above and then choose to save it,
print a 10x15 postcard or share it on your social networks.


It is a matter of time is a typographic experiment reflecting on the meaning of time: How fast does time go? Can we slow down our time? Do we need more time for ourselves? Or do we need more time to accomplish our life goals? Do we enjoy our time?

Each letter is a custom made wax candle and it took about 6 hours to melt completely. The time lapse video was made with 3 cameras shooting a photo every 2 seconds.

concept and art direction
Nicola Di Costanzo

video maker
Ivan Forastiere

Francesca Rao

digital development
Maurizio Cascio


If you wish to know more abut the project or want to collaborate on new projects drop a line